2023's Best WordPress Popup Plugins that Actually Convert Visitors into Leads

Are WordPress popup plugins the one magic ingredient you have been looking for?

Every website with relevant traffic, has huge potential to convert visitors into leads. These visitors landed on your website because they were interested in it. Offer something of real value to them and they will be happy to get on to your email list or buy what you are selling.

Isn’t that why they came to your website in the first place?

Do popups work?

Yes, simply put, they do.

Sumo.com analysed 2 billion popups and came up with this

So you have an average of 3% conversion rate, provided of course you get your popup right.

Implementing a popup is simple enough and we’ll get to that in a bit. But, what is not quite simple is, planning everything else around the popup, like, deciding what the popup should promote, when to display it, who should see it, and so on.

Choosing the best WordPress pop up plugin

There are a ton of popular WordPress popup plugins out there, to help create exit intent popups, opt-in popups and more. Choosing the right pop up plugin for WordPress though, requires wading through a bunch of marketing spiel, so we’ve simply knocked off the clutter and listed features here that are important enough to help you make a decision.

OptinMonster – Most popular WordPress pop up plugin

OptinMonster is easily the best pop up plugin for WordPress, when it comes to features and design. Yes, it is a little more expensive compared to others, but if you have relevant traffic on your website, that you would like to monetize, it is totally worth it.

OptinMonster – Pop up Design

100+ Ready to use editable templates
Full Screen Splash
Lightbox Popups
Floating Bars
Scroll Boxes
Inline Forms
Content Lock
Gamified Wheels
Countdown Timer
Two-step popups ( first screen – yes/no)

OptinMonster – Behavior and Triggers

Page Level Targeting
Exit Intent Detection
Geolocation Targeting
Device-Based Popup Campaigns
On click popups
Time On Page Trigger
After scroll trigger
Inactivity Trigger
Launch After Content
User Targeting and Personalization
Ecommerce Targeting: Based on cart, license / subscription , purchase data.
~~Age Verification Displays & Triggers~~
Display rules based on whether new / returning visitor / logged in user

OptinMonster – Unique Features

Analytics and Insights (integration with Google Analytics)
A/B Testing
Integration with popular Email Software – MailChimp, AWeber, CampaignMonitor & more
Ability to duplicate and copy popups
Supports Custom CSS
TruLead verification to filter out bot / spam emails

OptinMonster – Documentation & Training

Extensive Documentation and Tutorial Videos. You can also request a 30-minute demo for a detailed walk through. OptinMonster also offers a unique Done For You Service, meaning, the OptinMonster team will set up your first campaign, at no additional cost.

What we love / hate about OptinMonster

It is a little complex and can possibly be overwhelming for a novice or someone who needs just simple, basic popups.

However, the availability of detailed documentation, a 30-minute demo and the promise of a free DFY service – more than makes up for this complexity, to ensure that you have no trouble using this pop up plugin for WordPress. Also, the TruLead verification is an interesting, unique point that seems to be missing in other similar tools.

OptinMonster does not have a free version. The free popup plugin that is available on WordPress.org needs you to have a paid OptinMonster account. Since OptinMonster is a SaaS tool, it is simply a plugin that helps you integrate OptinMonster on your WordPress website easily.

4.5 out of 5 stars based on 327 reviews. Over 1 million active websites.

OptinMonster – Plans and Pricing

$108 / year or $19 / month for 1 site
$228 / year or $39 / month for 2 sites
$348 / year or $59 / month for 3 sites
$588 / year or $99 / month for 5 sites
Check out Yearly Plans , Monthly Plans

OptinMonster – Refund Policy

14-day Unconditional Money Back Guarantee

ConvertPlug WP pop up plugin

Does not have a free version.

100+ Ready to use popup templates
Full Screen Splash
Lightbox Popups
Floating Bars
Scroll Boxes
Inline Forms
~~Content Lock~~
~~Gamified Wheels~~
~~Countdown Timer~~
Two-step popups ( first screen – yes/no)

ConvertPlug – Behavior and Triggers

Page Level Targeting
Exit Intent Detection
Geolocation Targeting
Device-Based Popup Campaigns
On click popups
Time On Page Trigger
After scroll trigger
Inactivity Trigger
Launch After Content
User Targeting and Personalization
~~Ecommerce Targeting: Based on cart, license / subscription , purchase data~~
Display rules based on whether new / returning visitor / logged in user
Age Verification Displays & Triggers

ConvertPlug – Unique Features

Analytics and Insights (integration with Google Analytics)
A/B Testing
Integration with popular Email Software – MailChimp, AWeber, CampaignMonitor & more
Ability to duplicate and copy popups – TBD
Supports Custom CSS
~~TruLead verification to filter out bot / spam emails~~

ConvertPlug – Documentation & Training

Extensive Documentation and Tutorial Videos.

ConvertPlug – Plans and Pricing

$23 on CodeCanyon
6 months support included, life time updates

ConvertPlug – Refund Policy

CodeCanyon relies on the plugin author to handle the refund request, which means there is no guarantee you can get a refund.

What we love / hate about ConvertPlug

ConvertPlug too doesn’t have a free version that you can try out. This pop up WordPress plugin is only sold via CodeCanyon, which doesn’t have a guaranteed refund policy. However, ConvertPlug is cheaper than OptinMonster and has most of the features offered by the latter.

IceGram – Plans and Pricing

$97 / year for 1 site
$147 / year for 1 site
$249 Lifetime for 1 site
Only the higher plan includes (advanced) features like geo-targeting, A/B testing etc.

IceGram – Refund Policy

30-day Refund policy – but there are a bunch of conditions that you should read through before buying, if this is important for you.

Is IceGram a Free Plugin for WordPress Popups?

Has a pretty good free version that is adequate for basic popups.

4.7 out of 5 stars based on 332 reviews. Over 40K active websites.

100+ Ready to use popup templates
Popups Modal / Non-modal
Floating Action Bar
Toast Notification
Messenger
Full screen Overlay
Inline (Within Content) Embedded Form
Tab
Sidebar Widget
Interstitial
Ribbon bar
StickyBadge
Two-step pop ups ( first screen – yes/no)

IceGram – Behavior and Triggers

Time based targeting
Single page, two pages, site-wide or specific URL’s on the site
Visitors based targeting – not logged in / logged in
Geo / Location based targeting
Exit Intent
Time On Page or Site
User Inactivity
Scroll Position
Custom JavaScript triggers
Button Click
Time Delay – auto hide x seconds after showing
Sequence messages, hide this message when another message is displayed

IceGram – Unique Features

Analytics and Insights
A/B Split Testing
Integration with popular Email Software – MailChimp, Constant Contact, AWeber, Campaign Monitor, GetResponse, InfusionSoft, and more
Ability to duplicate and copy popups (need to verify)
Supports Custom CSS

IceGram – Documentation & Training

Sufficient documentation. Couldn’t find any tutorial videos though.

What we love / hate about Icegram

The free version of this pop up WordPress plugin is quite generous and is enough for most starter sites.

The features listed here are those that are available in the basic WP Popup maker plugin and all of its add ons / extensions put together. Before buying it, please check if your plan includes the extensions (features) you absolutely need.

$87 / year for 1 site (includes only a few add-ons)
$147 / year for 3 sites (includes only a few add-ons)
$247 / year for 5 sites (includes all add-ons)
Complete list of add-ons included in each plan

30-day 100% Money Back Guarantee

Free version on wp.org allows you to create simple popups, adequate to start with. 4.9 out of 5 stars based on 4155 reviews. Over 600K active websites.

Slide In, Banner, Sticky Floating Bar, Notification, Loading Screen, Video Lightbox, Tooltip, and Opt-In Form

Page Level Targeting
Exit Intent Detection
Geolocation Targeting
Device-Based Pop up Campaigns
On click popups
Time On Page Trigger
After scroll trigger
Inactivity Trigger
Launch After Content
User Targeting and Personalization
Ecommerce Targeting: Based on cart, license / subscription , purchase data.
Age Verification Displays & Triggers
Display rules based on whether new / returning visitor / logged in user

What’s in

Analytics and Insights – integration with Google Analytics (you need the PopUp Analytics extension)
Easy DD & Woo Commerce Integration
Integration with popular Email Software – MailChimp, AWeber, CampaignMonitor & more
Ability to duplicate and copy popups
Supports Custom CSS

What’s missing

A/B Testing
TruLead verification to filter out bot / spam emails

Adequate Documentation and Tutorial Videos.

Even if you want to create ‘advanced’ popups for only one site (for example, an exit intent popup), you are forced to opt for the highest plan at $247 / year, which seems a tad expensive compared to the other WP pop up plugins with a similar set of features.

More About PopupMaker

Sumo – free and premium WP pop up plugin

40+ Popup Templates
Scroll box
Inline Form
Welcome Mat
Floating bar -sticky / smart / static

Sumo – Behavior and Triggers

Exit intent
Click
Time Delay

Sumo – Unique Features

Analytics with Google Analytics or tracking pixels
A/B Split Testing
Integration with popular Email Software – MailChimp, Constant Contact, AWeber, Campaign Monitor, GetResponse, InfusionSoft, Emma, Feedblitz and more
Ability to duplicate and copy popups
Doesn’t seem to support custom CSS (need to verify)

Sumo- Documentation & Training

Adequate documentation

Sumo – Plans and Pricing

$39 / month or $468 / year for 1 site

Sumo – Refund Policy

30-day Money back guarantee

Is Sumo a Free WordPress plugin for popups?

The free version is okay for starter sites, that are okay with the revenue cap of $500 generated by Sumo. The free version also doesn’t allow you to do A/B testing or advanced visitor targeting.

What we love / hate about Sumo

You can use the free version to take it for a spin and confirm the Sumo plugin is ideal for your use case. My guess though is, that if you are serious about collecting emails or getting your visitors to buy something, you will need the Pro version.

Create opt-in forms for email list building (give away an exclusive freebie)
Set up exit intent windows to promote exclusive discount offers that are not be available elsewhere on your website
Create gated content – Lock content and give access to it only after your visitor signs up for your newsletter or registers on your website
Reduce cart abandonment by giving targeted offers and messages, based on cart content

FAQs about WordPress Pop Ups

What is a popup?

A popup is a (usually smaller) window that appears on top of the main browser window. It is typically used to attract the website visitor’s attention.

How do I create a popup on a WordPress website?

You can use WordPress popup plugins like Sumo, IceGram or a SaaS service like OptinMonster (it has a WordPress plugin to integrate with your WordPress website)

Is OptinMonster free?

OptinMonster does not have a free plan. You need to subscribe to a monthly or yearly plan, in order to use it on your WordPress website.

What is OptinMonster plugin?

OptinMonster has a ‘free’ WordPress plugin on wordpress.org, that works only when you have an active subscription for OptinMonster

When should pop ups be displayed?

The best events that you can use as a trigger to display popups usually are –
– A few seconds after a user lands on your page
– After a visitor scrolls down a certain percentage of your page
– When a visitor is about to exit your website or close a page
Nearly all the WordPress popup plugins listed above can help you set up a popup for WordPress websites with these triggers.

There are many popular WordPress popup plugins that can help you create an exit popup. The one I recommend is OptinMonster, a SaaS tool for pop ups. OptinMonster can get a little overwhelming for beginners, because it has all the bells and whistles one could ever ask for from, well, an Optin Monster. However, you can simply choose to stick to a basic popup, ignore the rest of the features and delve into the complexities when you are ready for them.

If you are not keen on using OptinMonster, check out our comparison of some of the best WordPress plugins for pop ups and choose one that works for you. The most popular plugins have been compared here – OptinMonster Vs ConvertPlug Vs PopupMaker Vs IceGram Vs SumoMe.

Photo credits : Featured Image by mohamed Hassan from Pixabay

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2023’s Best WordPress Popup Plugins that Actually Convert Visitors into Leads

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